The ask: Create a 30-second spot to promote the new Revitalizing Supreme+ Night Power Bounce Creme. Speak to benefits and texture in a sensorial, scientific way.

Role: Editorial concepting, copywriting, VO direction

The ask: Collaborate with supermodel and spokesperson Paulina Porizkova on developing content for the Because of My Age campaign with storytelling around about embracing age.

Role: Interviewing, copywriting

The ask: Estée Lauder invited influencers to travel and speak at the Society For Investigative Dermatology Conference in Dallas. As part of the “sleepover” experience, they were treated to room service, a gift bag and a faux newspaper with horoscopes, a crossword and an interview with model Imaan Hammam.

Role: Editorial direction, copywriting, interviewing